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How to Compete For Wholesale Business and Win

Most Stores That Go Bankrupt Are Out of Business
18 - 24 Months Before They
Close Their Doors!

Sales are the lifeblood of any business. Sales increases will come only by taking business away from competition. Jobber survival requires overcoming the following three unshakable facts: (1) You will never have the lowest prices, (2) the fastest delivery...or (3) the best qualified people on a consistent basis. Competition will get tougher and the options are clear...YOU MUST ACCEPT CHANGE TO PROSPER! ... OR CLOSE YOUR BUSINESS AND WORK FOR SOMEONE ELSE.

Who Should Attend: Jobber owners, store managers, outside sales people, wholesale managers, D.C. sales managers, D.C. TSM’s and all factory representatives that call on repair shops.

Compete with Retail & Two Step Distribution: Learn how to take business away from your competition, improve customer service, motivate outside sales people, and decrease accounts receivable collection days. Furthermore, learn how to reduce the number of daily "Hot Shot" deliveries while improving the efficiency of your drivers and outside sales people at the same time.

Delivery Efficiency: Learn how to reduce delivery expense, improve delivery service and increase sales all at the same time.

Your Market Potential: Calculate what percent market share you are currently getting and how to get more.

Overcome a 25% Discount Price Objection: A 5% increase in Factory Efficiency equals a greater net profit than buying parts 25% cheaper and keeping all the money. Learn how to make a repair shop 5% more efficient, cut your expenses and develop loyalty at the same time.

Teach Repair Shop Owners To Stock More Inventory: A balanced inventory is directly related to a repair shops efficiency. Successful shops today need to stock MORE inventory, not less... have LESS inventory turns, not more. The most successful dealers receive LESS deliveries and make MORE money. Learn how and why.

Overcome Consignment: For a shop owner, consignment is an illusive panacea that is appealing to all. Consignment is bad for shop owners and threatens a jobber’s survival. We will demonstrate why shop owners should own their own inventory (even if taxed on it) and NOT seek consignment.

Waterhouse / NAPA Special Reports: Calculate the risk factor as to which customers will be strong and able to pay you VS. those customers who are weak and could suddenly go out of business. Use the TWG/NAPA tools to increase market penetration with the customers you have targeted.

The market place changes daily... Those who step up to the challenges will be successful . . . those that don't will fail. If you don't invest in yourself and your business, who will? Your business peers will be there, discuss common industry problems, share ideas, swap stories, learn solutions.

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Vin Waterhouse
399 Cedar Brook Rd.
Lynn, MA 01904-1350

vin@vinwaterhouse.com
Tel 888-592-4369
Fax 781-593-2315